# Quick Click Builds ## Sales Pitch Playbook ### *San Francisco Edition — for Donovan & Aja* --- ## 📋 Table of Contents 1. [Who We Are](#1-who-we-are) 2. [Target Customer](#2-target-customer) 3. [Opening Hooks](#3-opening-hooks) 4. [The Offer — Free Spec Site](#4-the-offer--free-spec-site) 5. [The Close — Getting Contact Info](#5-the-close--getting-contact-info) 6. [Objection Handling](#6-objection-handling) 7. [Pricing](#7-pricing) 8. [Follow-Up Email Sequence](#8-follow-up-email-sequence) --- ## 1. Who We Are **Quick Click Builds** is a San Francisco-based web design studio that builds professional, mobile-friendly websites for local small businesses. **What we do:** - Design & build beautiful, modern websites - Host & maintain sites for $50/month - Specialize in one-page and multi-page sites for neighborhood businesses **Pricing:** | Service | Price | |---------|-------| | Standard website (5 pages) | **$500** | | Premium website (full redesign, more pages) | **$1,000** | | Monthly hosting + maintenance | **$50/month** | **Why local businesses love us:** - No tech skills needed — we handle everything - Fast turnaround (5–10 business days) - Mobile-first design that looks great on every phone - We match your brand vibe — colors, fonts, photos --- ## 2. Target Customer **Ideal prospect profile:** | Criteria | Details | |----------|---------| | Business type | Restaurants, cafés, salons, barbershops, boutiques, auto shops, dentists, chiropractors, tutoring centers, florists, gyms | | Location | San Francisco — any neighborhood | | Size | 1–10 employees, locally owned | | Reviews | 20+ reviews on Google or Yelp, rating 3.5+ ⭐ | | Website status | **No website**, or existing site that is outdated/broken | | Customer base | Primarily walk-in / neighborhood customers | ### 🔍 How to Find Leads **Checklist — does this business need us?** - [ ] Google "[TYPE] San Francisco [NEIGHBORHOOD]" — look for businesses with NO website listed - [ ] Yelp listings without a website link - [ ] Google Maps listings marked "website missing" - [ ] Businesses with great reviews (50+) but no web presence - [ ] Walk the neighborhood — look for places with menus/posters taped to the window instead of a website **Best neighborhoods to prospect:** - The Mission, Castro, Hayes Valley, Noe Valley, Outer Sunset, Richmond, Bernal Heights, Potrero Hill --- ## 3. Opening Hooks ### 📞 Phone Script > **You:** *"Hi, is this [BUSINESS NAME]? Hey, my name is [YOUR NAME] — I'm calling from Quick Click Builds here in San Francisco. We build websites for local businesses like yours."* > > **[PAUSE — let them respond]** > > *"I noticed [BUSINESS NAME] has some really solid reviews on Google — congrats on that! We actually work with businesses just like yours to build them a professional website. Real quick — do you currently have a website up and running?"* > > **[IF NO WEBSITE:]** > *"Yeah, that's actually more common than you'd think — a lot of great local spots in the neighborhood don't have one yet. We actually build a free sample site for businesses as a no-obligation way to show you exactly what we'd create. Would it be cool if I sent you a link to a sample site we made for a business like yours?"* > > **[GET EMAIL — see The Close]** > **[IF THEY HAVE A WEBSITE:]** > *"Nice — does it do everything you need it to? ... Cool, well either way we'd love to show you what a modern site could look like. Want me to send over a sample so you can see the kind of work we do?"* --- ### 🚶 In-Person Script > *"Hey! Are you the owner? Awesome. I'm [YOUR NAME] — I work with local businesses here in [NEIGHBORHOOD] building them websites. I actually walked past your place yesterday and noticed you've got great reviews online — looks like you guys are doing really well!"* > > *"Quick question: do you have a website? ... Yeah, so here's the thing — a lot of businesses in the neighborhood don't, and honestly that's a missed opportunity because people literally Google everything before they go anywhere. We build sites for places like yours, and here's the cool part: we make a free sample site first, no commitment, so you can see exactly what we'd build for you before you spend a dime."* > > *"Would it be helpful if I sent you a link to see what that looks like?"* --- ### 📧 Cold Email Template **Subject:** Free website sample for [BUSINESS NAME] 🏙️ > Hi [OWNER NAME / "there"], > > I noticed [BUSINESS NAME] on [Google / Yelp] — looks like you're doing great work in [NEIGHBORHOOD]. A lot of businesses like yours don't have a website yet, and I wanted to reach out personally. > > At **Quick Click Builds**, we build professional websites for local SF businesses. Here's what makes us different: we create a **free sample site** first — no commitment, no pressure — so you can see exactly what we'd build for you before deciding anything. > > I'd love to show you a sample site we made for a business similar to yours. Takes 2 minutes to look at, and it might give you some ideas. > > Would you be open to me sending a link? > > Cheers, > [YOUR NAME] > Quick Click Builds | San Francisco > [YOUR EMAIL] | [YOUR PHONE] --- ## 4. The Offer — Free Spec Site ### What It Is A **free sample website** we build specifically for the prospect's business — before they pay anything. It shows them: - What their brand could look like online - How we'd present their services / menu / photos - The layout, fonts, and design quality they'd get ### How to Present It > *"Here's how it works: we take what we know about your business — your vibe, your reviews, your services — and we build you a real, actual sample site. Not a mockup, not a wireframe — a working website you can view on your phone right now. No credit card, no commitment, it just shows you what we could do."* > > *"If you love it, great — we can talk about making it real. If not, no hard feelings, you keep the sample for free either way."* ### What Makes It Powerful - **It's tangible** — they can see, touch, and share the result - **Low risk** — free + no commitment removes all friction - **Creates urgency** — limited time offer (offer expires in 7 days) - **Differentiates you** — no other agency does this ### Spec Site Expiry Note Tell them: > *"I'm building this sample specifically for [BUSINESS NAME], so I want to make sure you see it while it's fresh. I'll send the link today — let's say you have about a week to check it out before I move on to the next prospect."* --- ## 5. The Close — Getting Contact Info ### The Goal Get their **email** so you can send the spec site link. ### Quick Close Scripts **If they said yes on the phone:** > *"Perfect — what's the best email to send that to? And I'll also send a text in case it gets buried in spam."* **Get the text too:** > *"And what's a good cell number for you — that way you can pull it up right away?"* **If they hesitate on email:** > *"No problem — totally get it. How about I just text you the link instead? Takes 5 seconds and you can look at it whenever it's convenient."* ### After Getting Contact Info > *"Awesome, sending it right now. You'll get [EMAIL / a text] in the next few minutes. Take a look whenever you get a chance — it's built for businesses like yours, so I think you'll dig it. I'll follow up in a couple days to see what you think. Sound good?"* **Confirm the follow-up:** > *"Cool — so I'll reach out [DAY/TIME] to see what you think. Talk soon!"* --- ## 6. Objection Handling ### "We don't need a website" > *"Totally get it — a lot of businesses feel that way at first. Here's what we've found: even businesses that think they don't need one — once they see their competitors online, or hear from customers who couldn't find them on Google, they change their tune. And honestly, you probably get a lot of word-of-mouth already. A website doesn't replace that — it just gives people a place to go when they Google you, which they WILL do."* > > *"What if I just sent you a sample so you can see what's possible? No pressure, free to look at."* --- ### "We're too busy / not ready right now" > *"100% understood — running a business is chaos, I get it. That's actually exactly why people work with us — because we handle everything. You literally just look at the sample site when you have 5 minutes, tell us if you like it or not, and we do the rest."* > > *"Can I ask — is it just a timing thing, or is there something else making you hesitant?"* > > *[LISTEN — address the real concern]* --- ### "Too expensive" > *"I hear you — and I want to be straight with you: for a full professional website, $500–$1,000 is actually on the very low end. Most agencies charge $2,500–$5,000+ for the same thing. We keep our costs down because we specialize in local businesses and we've got the process dialed in."* > > *"That said, I don't want to talk you into anything. Here's what I'd suggest — look at the free sample first. If you see it and think it's worth the investment, great. If not, you keep the sample for free and we go our separate ways — no hard feelings."* > > *"Also — for what it's worth, we offer a hosting bundle at $50/month that covers everything ongoing. Some clients prefer to break it up that way. We can talk about that once you see the site."* --- ### "We already have a website" > *"Oh nice — what does it look like? [LISTEN]"* > > *"Does it do everything you need it to? Can customers easily find your menu, hours, location, photos?"* > > **If it's outdated or bad:** > *"Yeah, a lot of sites from a few years ago look that way now — web design has come a long way. Here's the thing: if your site isn't mobile-friendly and fast, Google actually ranks you LOWER in search results. A modern site could actually bring you MORE customers without you having to do anything differently."* > > *"Worth taking a look at what a fresh version could look like — I can send you a sample comparison."* > **If their site is actually decent:** > *"Sounds like you're set then — but hey, if you ever want a second opinion or a refresh, we do site updates too. Either way, good luck with everything!"* --- ### "Not interested" > *"No problem at all — totally get it. Hey, real quick though: do you know any other local businesses that might be looking for a website? I always appreciate referrals."* > > *[IF THEY GIVE A REFERRAL:]* > *"That's amazing, I really appreciate it. I'll reach out to them and mention you sent me. Thanks!"* > > *[IF NO REFERRAL:]* > *"Alright, well thanks for your time today. If you ever change your mind or a friend needs a site, we're here. Have a great one!"* **Note:** Don't push after "not interested." Leave on good terms — they may come around later or refer someone. --- ## 7. Pricing ### The Numbers | Package | Price | What's Included | |---------|-------|-----------------| | **Standard Site** | **$500** | Up to 5 pages, mobile-responsive, contact form, Google Maps embed, basic SEO setup | | **Premium Site** | **$1,000** | Up to 10 pages, advanced design, photo gallery, social links, priority support | | **Monthly Hosting** | **$50/mo** | Hosting, SSL, updates, backups, support | ### Hosting Bundle Pitch > *"One more thing — a lot of our clients love the hosting bundle. For $50 a month, we handle everything: your hosting, security, any updates or changes you need — basically you just tell us if something needs updating and we do it. You never have to think about your website again."* > > *"If you go with the $500 site + hosting bundle, you're looking at $500 upfront and $50 a month. Most clients find that totally worth it because they don't have to lift a finger after we launch."* ### How to Anchor Pricing **Do:** State the higher price first ($1,000), then offer the standard ($500) as the "most popular choice." > *"Our premium sites run $1,000 — but honestly, most of our local business clients go with our standard package at $500 and they're thrilled. It covers everything a small business needs."* **Don't:** Lead with the lowest price. It makes you look cheap and gives nowhere to go. --- ## 8. Follow-Up Email Sequence ### After Initial Contact — 3 Email Sequence --- #### 📧 Email 1 — Same Day (or immediate) **Subject:** Your free sample site is ready → [LINK] > Hi [FIRST NAME], > > As discussed, here's the link to your free sample site for [BUSINESS NAME]: > > 👉 [SPEC SITE LINK] > > This took us about a day to put together based on what we know about your business. Take a look on your phone — that's how most of your customers will see it. > > A few things to check out: > - [FEATURE 1 — e.g., "The homepage hero with your business name and location"] > - [FEATURE 2 — e.g., "The services/menu section we mocked up"] > - [FEATURE 3 — e.g., "The contact form and Google Maps embed"] > > Let me know what you think — honest feedback is gold to us. If you love it, we can talk about making it live. If it's not quite right, tell me why and we'll adjust. > > Either way, it's yours to keep — no strings. > > Talk soon, > [YOUR NAME] > Quick Click Builds | San Francisco --- #### 📧 Email 2 — Day 3 **Subject:** Did you get a chance to look at it? 👀 > Hi [FIRST NAME], > > Just following up on the sample site I sent over. No pressure at all — I know you're busy running [BUSINESS NAME]. > > Here's that link again in case it got buried: > 👉 [SPEC SITE LINK] > > Honestly, we've gotten a really strong response from businesses in [NEIGHBORHOOD] — a lot of them told us they were surprised how good the sample looked before spending anything. > > If you have 2 minutes to check it out and let me know what you think, I'd really appreciate it. And if it's not for you, just say the word and I'll stop bothering you — promise. > > Hope you're having a great week. > > [YOUR NAME] > Quick Click Builds --- #### 📧 Email 3 — Day 7 (Final) **Subject:** Last chance — then I'm passing your spot to the next business ⚡ > Hi [FIRST NAME], > > I wanted to reach out one last time before I wrap up your sample site. I don't like leaving these hanging for too long since we build them individually for each business. > > If you're still interested, here's the link: > 👉 [SPEC SITE LINK] > > If now's just not the right time — no hard feelings at all. A lot of people come back to us in a few months when they're ready. > > But if I don't hear back, I'll go ahead and close out your sample. Either way, thanks so much for your time — I really appreciated getting to learn about [BUSINESS NAME]. > > Wishing you all the best, > > [YOUR NAME] > Quick Click Builds | San Francisco > [YOUR EMAIL] | [YOUR PHONE] --- ## 📌 Quick Reference Cards ### The One-Line Pitch > *"We build free sample websites for local SF businesses — no commitment, just shows you what we'd create."* ### Call/Visit Checklist - [ ] Identify the business - [ ] Check for website / outdated website - [ ] Check Google/Yelp reviews - [ ] Open with a genuine compliment - [ ] Ask if they have a website - [ ] Present the free sample offer - [ ] Get email + phone - [ ] Confirm best time to follow up - [ ] Send spec site same day ### Objection Reminder | Objection | One-Line Response | |-----------|-------------------| | "No website needed" | "Even businesses that think that change their mind once they see what competitors have." | | "Too expensive" | "Look at the free sample first — if it's worth it to you, it's a steal. If not, you keep it free." | | "Already have one" | "Does it bring you new customers? Modern sites actually rank higher on Google." | | "Not interested" | "Totally fair — anyone else you know who might be looking?" | --- *Built with ⚡ by Quick Click Builds — San Francisco* *Version 1.0 | March 2026*